Accelerators is LCA’s new series designed to spark the conversations that matter.
We’ve designed these sessions to drive forward-thinking conversations about comms, culture, and communities- each session combining expert insight with open dialogue with our audience.
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Next Event
Workplace Wonderlands – office marketing redefined.
4 March 2026 – Register now
The best offices of today offer the moon on a stick: workplace wonderland emporiums filled from top to bottom with everything you could want and more. In an age of ‘Brand Office’, an office sauna, dog parlour or innovation ecosystem is good news for marketers, but does amenity ‘one-upmanship’ convert to leasing?
Drawing on insights from leading workplace commentators and industry experts, LCA Accelerators will reimagine office marketing strategies to understand what occupiers truly value – from location and connectivity to culture and community – and how to stand out in a crowded marketplace.
Launching an office today is far from the Topping Out ceremonies the industry used to celebrate. How can investors, developers and agents build in consumer trend forecasting to get ahead of shifting occupier expectations?
We will interrogate this, along with the possibilities of new media and the opportunities for highly targeted outreach that digital-first communication strategies present. At a time when every leasing decision is under greater scrutiny, who will the 2026 winners be, and what does it take to compete with the biggest and best?
Speakers are:
- Samantha McClary, CEO of the British Council for Offices and former Editor of Estates Gazette.
- Stav Eilam, Strategy Director | User Strategy, ERA-co
- Jon Gardiner, Savills UK Board Member, Strategic Development Leasing Advisory, Business Space
4 March 2026 | 18:00–20:00
LCA Offices, 8th Floor, 168‑173 High Holborn, London WC1V 7AA
Drinks and light refreshments will be provided.
This is a free event but registration is necessary.
The venue is wheelchair accessible. For any more specific accessibility requirements please contact us hello@thisisLCA.com
The Accelerator
Expert insight, intelligence gathering and knowledge sharing is in LCA’s lifeblood and ensures that our clients receive the highest quality strategic advice and counsel.
With our passionate understanding of politics and public policy, together with the societal and economic trends that shape the built environment, we provide unparalleled advice to our clients.
Through regular and customised briefings and events, we help to navigate through what can be a confusing and fast-changing landscape.
Accelerator Insights
After the AI hype, people want places they can trust
For years, the language of placemaking has been dominated by intelligence: seamless journeys, frictionless experiences, and data-driven optimisation. Technology promised to make places work harder, faster and more efficiently for the people moving through them.
London, Actually: Resilience, renewal and the reality beneath the noise
Over the Christmas break, watching Love Actually offered an unexpected moment of reflection. It evoked a Britain of two decades ago – confident, outward-looking, and culturally assured.
Who is the BBC for anymore?
For a long time, the BBC didn’t really have to explain itself. It was “for everyone” and that answer carried weight. Most people accepted it. Today, it doesn’t land in quite the same way.
There’s no place like Brick Lane
In recent years, pop culture has been spilling into our cities in increasingly physical ways. What once lived on the big screen and within fan communities, now appears on pavements, high streets and public spaces.
4 media shifts set to shape 2026
After another whirlwind year of global headlines, political shifts and cultural comebacks, the media landscape feels more fluid – and more fragile – than ever.
If we build new towns for the young, we’ll fail our future
When the government unveiled its shortlist for the next wave of new towns – Enfield, Greenwich, Tandridge among them – the imagery was familiar: families cycling through green corridors, children playing in sun-lit parks, and young households finally finding the homes they’ve been priced out of elsewhere.
Where behaviour leads, retail follows: the quiet evolution of Christmas shopping
The golden quarter – retail’s long stretch from early October through Black Friday and into Christmas – has long been seen as the industry’s safe bet, the moment when tills ring louder and the sector hopes for a late-year reset.
Beyond the Turnstiles
FC Barcelona returned to the Camp Nou this weekend. Backed by 45,000 fans in the terraces the Catalan side played host at their usual home for the first time in over 900 days.
Capturing the chaos
In recent years, rave culture has found its way into the gallery. Once the soundtrack to underground nights and hidden warehouses, it is now the subject of exhibitions, installations and retrospectives.
The Affection Deficit
In an age of efficiency and automation, human connection has become the new luxury. Discover how design and storytelling can rebuild our sense of belonging.
Student cities re-imagined
A recent Times column warned that unless universities reform, students may start to “downgrade” them – opting for more flexible or cost-effective routes through higher education.
From editors to algorithms
A study recently published by Ofcom has taken the communications and media ecosystem by storm. The study reveals that people spent 4% less time watching broadcast TV in 2024 than the previous year, with average viewing time dropping to 2 hours 24 minutes a day.
Gen Z and the myth of the ‘sober’ generation
There’s been a whole lot of media noise lately about the ‘sober generation’: the idea that Gen Z are turning away from alcohol in favour of run clubs and skincare routines.
UK life sciences hit rethink mode
The life sciences real estate landscape is at a moment of recalibration. On paper, the UK retains many of the fundamentals that have made it a magnet for biotech and pharma – world-class universities, strong research networks and the NHS as an anchor customer for many hubs and clusters.
As the Budget looms and sector warnings grow louder
As the Budget looms and sector warnings grow louder, Reeves could take a lesson in listening, trust and stability from the high street
From the Court to the Campaign
I have been at LCA for a long time. But I knew this was the job for me, when, on my first day I was sent out on the road to help manage a campaign to encourage hard to reach Londoners to vote.
PR takeaways from one of the world’s savviest storytellers (Yes, Taylor Swift)
In case you missed it, Taylor Swift has done it again – she’s sparked a frenzy of anticipation and excitement with the announcement of her upcoming album.
How diversification is unlocking office opportunities
The tide turned for Canary Wharf last week. A landmark deal for Visa’s European HQ and expanded leases from BBVA and SmartestEngery set the scene, before HSBC topped the lot and U-turned on its proposed exit from the docklands.
Could the City Be London’s Nightlife Unicorn
Could the City of London’s unique blend of culture, connectivity and ambition make it the capital’s next nightlife hub – and a model for post-9-to-5 districts everywhere?
A year on from the riots
The end of the July marks a year since 29 anti-immigrant demonstrations and riots erupted across 27 towns and cities across the UK.
Lessons from Sydney Sweeney’s American Eagle campaign
When American Eagle launched its latest denim campaign, fronted by Euphoria actor Sydney Sweeney, it probably seemed like a safe bet.
Past Events
