Accelerators is LCA’s new series designed to spark the conversations that matter.
We’ve designed these sessions to drive forward-thinking conversations about comms, culture, and communities- each session combining expert insight with open dialogue with our audience.
To be the first to know about our next event, click here.
Next Event
Workplace Wonderlands – office marketing redefined.
Register your interest now for our next free Accelerators event (date TBC).
An office sauna, dog parlour or innovation ecosystem is good news for marketers, but does amenity ‘one up-man-ship’ convert to leasing? What do people really want, and how can investors, developers and agents use consumer trend forecasting to get ahead of shifting occupier expectations?
With insight from leading workplace commentators and industry experts, our next Accelerators will examine office marketing strategies and interrogate the possibilities of new media and the opportunities for highly targeted outreach that digital-first communication presents. Join us to debate what occupiers truly value – from location and connectivity to culture and community – and find out how to stand out in a crowded marketplace.
Date TBC – register to be the first to know.
The Accelerator
Expert insight, intelligence gathering and knowledge sharing is in LCA’s lifeblood and ensures that our clients receive the highest quality strategic advice and counsel.
With our passionate understanding of politics and public policy, together with the societal and economic trends that shape the built environment, we provide unparalleled advice to our clients.
Through regular and customised briefings and events, we help to navigate through what can be a confusing and fast-changing landscape.
Accelerator Insights
Accelerators: Everything communicates, not everyone connects.
Our built environments are shaped by boundaries: rivers, roads, railways, regeneration zones. But beyond bricks and borders lie deeper divisions: economic, cultural, digital, emotional.
Robotaxis are coming – it’s how we talk about them that will shape what comes next
Driverless cars are no longer a sci-fi idea. The UK government has backed the technology, with legislation in motion and the first robotaxis expected on British roads by spring 2026.
Hometown Glory: why music must be part of the plan
The UK’s grassroots music scenes generated £7.6bn in Gross Value Added in 2024 and supported 216,000 jobs – more than the pharmaceutical, steel or aerospace sectors.
Neon Renaissance: How London nights are changing
London has never been a truly 24-hour city like New York or Barcelona, but it does know how to have a good night out. Or at least it did.
Safety in the Built Environment: Designing with Care and Communication
Safety is something we all seek, and yet it means something different to each of us. It’s deeply personal, shaped by experience, identity, and circumstance – and one of the most complex and crucial topics in our society today.
The politics of London’s festivals
Last weekend marked the start of the Brockwell Live series of festivals, marking the unofficial start of summer for many Londoners (myself included). However, thanks to some local residents, the journey to get to this point wasn’t quite as smooth as usual.
Rimmel reframes influence, stepping out of the beauty aisle and into the kitchen
In an age where unboxing videos are a dime a dozen, and influencers are saturated with swatches and send-outs, brands are having to ditch the cookie cutter approach to cut through.
Oxford Street welcomes IKEA: A sign of retail resurgence
The much-anticipated IKEA store has finally opened its doors on Oxford Street, marking a significant milestone for the iconic shopping destination.
The rebirth of Topshop
Millennials recently went into a frenzy after some mysterious Instagram posts from Topshop hinted at the possible revival of a physical store. The cryptic posts read: ‘we’ve been listening’ and ‘we missed you too’.
Accelerators: “Did Content Kill the Media Star?”
The media landscape is different today than it was yesterday, with the pace of change getting ever quicker.
Authentic brand partnerships reign supreme
Timothée Chalamet made headlines by arriving at his red carpet premiere on a Lime bike this week.
Saving space for joy
Blue Monday. Whether you think it’s a marketing ploy or not, it is now a firm fixture in the consumer calendar.
Past Events
