Accelerators is LCA’s new series designed to spark the conversations that matter.
We’ve designed these sessions to drive forward-thinking conversations about comms, culture, and communities- each session combining expert insight with open dialogue with our audience.
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Next Event
Workplace Wonderlands – office marketing redefined.
4 March 2026 – Register now
The best offices of today offer the moon on a stick: workplace wonderland emporiums filled from top to bottom with everything you could want and more. In an age of ‘Brand Office’, an office sauna, dog parlour or innovation ecosystem is good news for marketers, but does amenity ‘one-upmanship’ convert to leasing?
Drawing on insights from leading workplace commentators and industry experts, LCA Accelerators will reimagine office marketing strategies to understand what occupiers truly value – from location and connectivity to culture and community – and how to stand out in a crowded marketplace.
Launching an office today is far from the Topping Out ceremonies the industry used to celebrate. How can investors, developers and agents build in consumer trend forecasting to get ahead of shifting occupier expectations?
We will interrogate this, along with the possibilities of new media and the opportunities for highly targeted outreach that digital-first communication strategies present. At a time when every leasing decision is under greater scrutiny, who will the 2026 winners be, and what does it take to compete with the biggest and best?
Speakers are:
- Samantha McClary, CEO of the British Council for Offices and former Editor of Estates Gazette.
- Stav Eilam, Strategy Director | User Strategy, ERA-co
- Jon Gardiner, Savills UK Board Member, Strategic Development Leasing Advisory, Business Space
4 March 2026 | 18:00–20:00
LCA Offices, 8th Floor, 168‑173 High Holborn, London WC1V 7AA
Drinks and light refreshments will be provided.
This is a free event but registration is necessary.
The venue is wheelchair accessible. For any more specific accessibility requirements please contact us hello@thisisLCA.com
The Accelerator
Expert insight, intelligence gathering and knowledge sharing is in LCA’s lifeblood and ensures that our clients receive the highest quality strategic advice and counsel.
With our passionate understanding of politics and public policy, together with the societal and economic trends that shape the built environment, we provide unparalleled advice to our clients.
Through regular and customised briefings and events, we help to navigate through what can be a confusing and fast-changing landscape.
Accelerator Insights
When public becomes personal: Privacy, consent, and the Coldplay kiss cam
At a recent Coldplay concert in Boston, a moment intended as light-hearted entertainment spiralled into a viral sensation – and a cautionary tale about privacy in the digital age.
A Year of Change: Culture, Place and a Government Yet to Deliver
One year in, Labour has made big promises on creative infrastructure as part of their growth agenda. But time is ticking. This could be an opportunity for the built environment to lead the change.
How hybrid working is changing the geography of opportunity and supporting regional growth
In the UK, hybrid working has moved from a temporary solution to a permanent fixture of working life. We now work from home more than any other country in Europe, and this behavioural shift is beginning to leave a visible imprint on the spaces around us.
Accelerators: Everything communicates, not everyone connects.
Our built environments are shaped by boundaries: rivers, roads, railways, regeneration zones. But beyond bricks and borders lie deeper divisions: economic, cultural, digital, emotional.
Robotaxis are coming – it’s how we talk about them that will shape what comes next
Driverless cars are no longer a sci-fi idea. The UK government has backed the technology, with legislation in motion and the first robotaxis expected on British roads by spring 2026.
Hometown Glory: why music must be part of the plan
The UK’s grassroots music scenes generated £7.6bn in Gross Value Added in 2024 and supported 216,000 jobs – more than the pharmaceutical, steel or aerospace sectors.
Neon Renaissance: How London nights are changing
London has never been a truly 24-hour city like New York or Barcelona, but it does know how to have a good night out. Or at least it did.
Safety in the Built Environment: Designing with Care and Communication
Safety is something we all seek, and yet it means something different to each of us. It’s deeply personal, shaped by experience, identity, and circumstance – and one of the most complex and crucial topics in our society today.
The politics of London’s festivals
Last weekend marked the start of the Brockwell Live series of festivals, marking the unofficial start of summer for many Londoners (myself included). However, thanks to some local residents, the journey to get to this point wasn’t quite as smooth as usual.
Rimmel reframes influence, stepping out of the beauty aisle and into the kitchen
In an age where unboxing videos are a dime a dozen, and influencers are saturated with swatches and send-outs, brands are having to ditch the cookie cutter approach to cut through.
Oxford Street welcomes IKEA: A sign of retail resurgence
The much-anticipated IKEA store has finally opened its doors on Oxford Street, marking a significant milestone for the iconic shopping destination.
The rebirth of Topshop
Millennials recently went into a frenzy after some mysterious Instagram posts from Topshop hinted at the possible revival of a physical store. The cryptic posts read: ‘we’ve been listening’ and ‘we missed you too’.
Accelerators: “Did Content Kill the Media Star?”
The media landscape is different today than it was yesterday, with the pace of change getting ever quicker.
Authentic brand partnerships reign supreme
Timothée Chalamet made headlines by arriving at his red carpet premiere on a Lime bike this week.
Saving space for joy
Blue Monday. Whether you think it’s a marketing ploy or not, it is now a firm fixture in the consumer calendar.
Past Events
