Emily is a dynamic force in brand and place strategy, helping clients to shape consumer destinations and experiences through high-profile and high-impact integrated PR and marketing campaigns – and a knack for media relations. In her former life she was a publicist for George Michael and Mariah Carey. More broadly, she was a fashion, music and celebrity PR specialist for exclusive brands like Karl Lagerfeld and Moncler – and was a fixture on the Fashion Week circuit. She now brings that black book to her work with renowned retail hubs and emerging property developments looking to drive awareness, footfall, and sales. Her strong relationships with media, influencers, and cultural figures help transform places into vibrant, desirable destinations. Her creative approach ensures projects connect with audiences and make a lasting impact on the world stage.