Positioning Bohopo as the institutional platform unlocking Europe’s fragmented urban boutique hotel market.

LCA repositioned Bohopo as an institutional-grade European hospitality investment platform, developing a clearer brand proposition, messaging architecture, tone of voice and visual identity, supported by a flexible brand toolkit and corporate presentation system. We brought this positioning to life through a new corporate website, leading its structure, design, build and copywriting to clearly communicate Bohopo’s investment proposition, portfolio and leadership story. Alongside this, we developed a two-year communications strategy and continue to deliver targeted media, thought leadership and corporate communications support, strengthening Bohopo’s profile among investors, strategic partners and the wider European hotel investment sector.